After a full year of shooting 18 product design videos, we were left with plenty of evidence of hard work AND fun (editing room gold, AKA: outtakes). There is nothing more real or hilarious than directing people who are trying their best to keep a straight face while saying a very verbose product name… only to break into laughter mid-take. Every. Time.

This was an end-of-the-year 'thank you' to everyone who helped bring this new Crocs video content to life.

Role: Director, Digital Design