Leading a full video team, I created and directed all lifestyle video content for the Crocs 2015 Fall/Holiday and 2016 Spring/Summer seasons. Shot on location in LA over two weeks, I worked alongside two other teams, each shooting lifestyle and lay-down stills respectively. Maximizing locations, we collaborated in very cozy quarters to capture as much content as possible with limited resources.

The result was engaging and relatable video vignettes that were shown in retail locations across the globe, in an OOH campaign, and across all digital properties. The video project expanded product and brand awareness through entirely new content for Crocs.

Role: Director, Digital Design