Aligning with the highly anticipated launch of the new Minions movie, Crocs released their unique licensed Minions kids' clog. I designed a full digital campaign strategy to capture the inertia and excitement of the Minions movie and heighten the narrative arc of the product launch.

As the movie launch date approached, Minions invaded the Crocs digital experience, spanning from an extensive email campaign to a full site takeover - they were everywhere. A product reveal video was shot to capture the first impressions of the new product from the Minion's biggest fans.  The kids went bananas - almost as much as the creative team at Universal NBC who were more than impressed with the site takeover and one-of-a-kind video, elevating the Crocs' partnership with Universal to Minion heights.