Creative exploration for a new brand, product, or experience often leads to some very interesting design elements that ultimately contribute to the final direction. In a pitch for new business with our current client, Clairol, I was charged with designing a key visual for the launch of two new hair color products for their new product line: Color Crave. These are the key visuals and design elements I created throughout this project.
Note: The designs below were made to explore key visual directions and, as such, utilized the full resources of an image search (ie. images of models were found, not shot in a studio) so photo credit goes to their respective photographers.
Role: Associate Creative Director
