Surprise and delight are elegant design elements that make an experience especially memorable. This was the approach when creating the mobile Spring Lookbook for Crocs.

To accompany their popular annual Spring Direct Mail catalog, I designed a mobile lookbook that offered a fun and different way to browse through the Crocs spring collection. With an identified audience of busy moms who value their time, I designed the lookbook to be easy for her to browse, offering elements of surprise and delight via product collections that featured a touch-friendly spinning carousel of curated products.

2014 Mobile Web Award winner:

Best Mobile Website Design