Pharmavite’s largest brand is a household name in health & wellness: Nature Made vitamins. With over 40 years of science and research that helped establish Nature Made as a leader in the vitamin industry, it was time to refresh the brand to appeal to an emerging target audience.

Incorporating a new packaging design, a completely new visual brand identity was developed. A refreshed look included more energetic lifestyle photography, a brighter color palette, hand-drawn illustrations, and product photography that celebrated the new packaging. In short, my team and I led a complete brand overhaul to help Nature Made pivot towards a younger consumer base.

I worked with UI/UX and insight and strategy teams to rebuild and redesign the Nature Made website from the ground up, bringing the brand to life and ensuring accessibility and compatibility across all devices. For an eCommerce website of this scale, it was a massive endeavor and sorely needed for the brand which was running on a very outdated platform and visual design.

To accompany their core digital property, we developed a new social strategy and delivered an impressive range of social assets that infused their social channels with much-needed energy and growth.

Role: Creative Director