With DTC subscription services continuing to gain momentum and popularity, Nature Made knew it would be smart to use their 40 years of vitamin science and research to launch a new, personalized brand. They brought this core idea to The Integer Group and charged us with forging a DTC brand from scratch. We happily took on the challenge.

Under my leadership, we created the brand name and visual brand identity, launched a unique approach to lifestyle photography that celebrated real people, and researched and developed a personalized quiz that curates custom vitamin and supplement combinations. This was a massive endeavor; I directed week-long photoshoots, collaborated closely with our development and UX/UI teams (coworkers and freelancers), and pitched Integer’s work and ideas to our clients with the support of our insight and strategy team.

With new packaging, website, quiz, and two social channels with enough content to last a full quarter, we launched the brand and entered the health and wellness subscription space beautifully.

Role: Creative Director