For the launch of the new brand initiative "Find your ____" campaign, I led the creative direction for a Back to School mobile microsite. From a custom UX/UI design to full content creation, we created a new shopping experience where consumers could browse a curated school-focused product collection, shopping by style or color, shifting the e-commerce experience to use the visual language of the brand campaign to lead the consumer journey.

Collaborating with Denver-based motion graphics agency, Wyatt, I drafted storyboards and led the animation direction, bringing the paint splash campaign to life in a 30-second spot that was shown on the big screen in Times Square.