The 2021 Underground Music Showcase (UMS) in Denver made for a perfect opportunity to introduce Terrapin’s new brand position. I had been working on the new brand position and tagline for months and it was finally ready to share with the world: Flower to the People.

Working closely with the event founders at Two Parts, I organized a multi-faceted brand activation. Designing the flow of our 10x20’ tent space, music fans submitted their emails at the entrance and were rewarded with free access to a custom photo booth, snow cones with flavors inspired by flower strains, custom Terrapin x UMS stickers, and a daily t-shirt giveaway (exactly at 4:20pm, of course!).

Beyond the incredible music, the Terrapin tent was the most popular spot during the entire event. Check out the full details and phenomenal results here.

Role: Executive Creative Director

Logo Animation: Manuel Perez
Photography: Jeremiah Corder