TABLEAU
The Tableau Conference by Salesforce is a tentpole event for the platform and a big moment for their audience, the DataFam. This new business pitch was filled with big ideas and smart design, resulting in a win.
PROJECT OVERVIEW
Creative Direction, Event Design, Audience Journeys, Concept Ideation, Brand Activation, New Business Pitch
CHALLENGE
Tableau, the data visualization platform by Salesforce, hosts an annual conference for their loyal users. Their audience is a dedicated group known as the DataFam and they live and breathe data visualization. This was a new business pitch for their tentpole conference event in 2023.
APPROACH
Knowing the DataFam works with a language defined by graphics inherit with the Tableau platform, we took those building blocks and turned them into 3D vignettes. This created a way to celebrate and honor the audience with a visual language they were already familiar with while providing a new way to engage with it. Beyond the visual approach, this was a time for big ideas to win the business. Interactive AR activations, massive environment and keynote stage designs, and merch with major swagger, all centered around audience journeys for those in-person or attending virtually.
RESULT
The clients were impressed with our creativity and big ideation. We brought Big Data Energy to the presentation and won the business.
